SaaS CAC : LTV & Payback Period Solver

Measure unit economics, customer lifetime value, and marketing payback velocity across paid ads and organic channels.

Acquisition & Retention Inputs

Average Revenue / User / Mo ($)

Gross Margin (%)

Blended CAC Spend / Customer ($)

Monthly Customer Churn (%)

6.6x LTV:CAC (EXCELLENT)

Customer Lifetime Value (LTV)

$1,190

CAC Payback Timeline

4.3 Months

LTV : CAC Multiplier

6.6x

Benchmark: 3.0x+ is healthy; 5.0x+ indicates hyper-efficient acquisition engine.